Seven Blazing Weeks of Sega

The following is a translation of a round table discussion between some of Sega’s greatest developers of the early 1990s: Yu Suzuki, Yoichi Miyaji, Hiroyuki Takahashi, Masato Maegawa, and Koichi Nagata. This was published in the Oct. 8, 1993 issue of Famitsu and was the last in a seven-week series of features on Sega games.
Michael Jackson Visits Sega in Japan, December 1992

The following is a translation of a short article in Sega’s staff newsletter, published in February 1993, about Michael Jackson’s visit to Sega’s headquarters in Tokyo in December 1992. The article featured several photos that have never before been seen publicly of Michael meeting with Sega’s leadership. Enjoy! Michael Jackson,…
Sega and Microsoft Announce Partnership for Saturn OS

Sega and Microsoft had a close working relationship in the 1990s. Many people are familiar with the custom version of Windows CE that Microsoft developed for the Dreamcast, or the games that SegaSoft developed for Windows 95 PCs. What is less commonly known, however, is that Sega and Microsoft apparently…
Sega President Hayao Nakayama’s New Year Speech 1994
The Story of the Hitachi SH-2 and the Sega Saturn

(This is a re-post of a post on Sega-16.) The following is a translation of the final part in a six-part series of articles on the development of the Hitachi SH microcontroller. The article originally appeared in the September 22, 1997 issue of Nikkei Electronics magazine and was subsequently posted…
Hideki Sato Discussing the Sega Saturn
Sega and Sony: New Insight into the Partnership That Never Came to Be

Over the past twenty years, former Sega of America president Tom Kalinske has often said that Sega and Sony were close to forming a partnership to co-develop a 32-bit console, but that Sega’s Japanese management shot down the idea. Recent evidence translated here for the first time adds new insight…
Mega Drive Game Design, Part 3
The Sega vs. Taito Trademark Dispute: Why Sonic was Rebranded as SegaSonic in Japanese Arcades

Recently, a post on the SonicRetro forums asked why early Sonic goods were marked “SegaSonic.” You’ve probably seen this if you’ve ever come across the plethora of stationary, clothes, stuffed animals, and other goods that Sega released in the early ‘90s in Japan: Initially, goods were labeled as “Sonic the…